Premium chilli oil · ecommerce
A branded Shopify store for a premium travel chilli oil. Built to carry the brand's bold personality across every page.
Visit the live siteBrand
Dining With Gold
Industry
Food & Specialty
Platform
Shopify
Delivered
2026
We don't sell chilli oil. We sell the dinner-table moment that comes with it.
— The brand brief, in one line.
By the numbers
7 days
from brief to live
3 SKUs
bundle architecture
Mobile-first
editorial commerce flow
The brand
Dining With Gold is a British-built premium chilli oil brand with Nigerian roots. Bold, flavourful, made to travel. Designed for the people who care what's on the plate, wherever the plate is.
Premium chilli oil sits on a crowded shelf. The brand needed three things at once: a story strong enough to justify the price, photography that worked across product and recipe moments, and a checkout flow that felt as considered as the bottle itself.
A fully branded Shopify store built from the ground up. Editorial product photography direction, three-tier bundle architecture, a brand story page that earns trust, recipe-driven imagery that connects product to use, and a checkout flow that converts on the first scroll. Live in 7 days, ready to scale.
The work
Built once. Beautiful on every screen.
Mobile-first foundation, lavish on desktop. The same brand voice, optimised for every viewport — desktop, laptop, tablet and phone.
Three bundles. One obvious winner.
Tier architecture that turns a single SKU into a real range. Most-popular framing, save-£X markers, single-tap select on every card.
An offer that earns the email.
First-order discount popover, gated by intent. The email is captured before the visitor leaves — every visit becomes a relationship.
Mobile-first, by design.
Where most of the visits actually happen. Headline, hero, USPs and primary CTA all sit above the fold without crowding.
One-tap bundle selection on mobile.
The same pack architecture as desktop, tuned for thumb reach. Big tap targets, single-screen decision, zero scroll friction.
Tablet, polished.
The screen in between — designed for it specifically, not just a stretched mobile view. The pack picker reads side by side at a glance.
What we delivered
Strategy, design, copy and setup. One team, one timeline, one scope.
More work
