Field notes
Marketing notes,
written by people who do the work.
No fluff. No jargon. Real lessons from building stores, running ads and growing brands for small businesses across the UK.
E-commerce
6 July 2026 · 5 min read
The "Mobile-First" Advice You are Getting is Already Outdated. Here is What Matters Now
Everyone says, "Design for mobile-first." It has become the ultimate industry cliché. It’s the safe, uninspired advice that every agency pitch deck includes to sound professional. But in 2026, saying your site is "mobile-first" is like claiming your restaurant has chairs. It’s the bare minimum requirement to exist, not a competitive advantage.
Lisa
Digital Marketing Specialist at Stackdbase
Latest
E-commmerce
Scaling Your Food And Beverage Brand (4 E-commerce Trends to Watch)
Building a food or beverage brand online is a unique challenge. Unlike SaaS or apparel, you are dealing with shipping costs, shelf life, and the reality that customers are often creatures of habit.
Lisa
22 June 2026 · 5 min read
Process
Most Agencies Take 3 Months to Build a Website. We Take 7 Days.
Here's a secret the project-management consultants don't want you to know: the work was never the slow part. The waiting was. Here's how we cut the dead air and ship in seven days without cutting corners.
Lisa
2 June 2026 · 7 min read
Ecommerce
How Much Does a Shopify Store Cost in the UK? (2026 Breakdown)
The honest answer is "it depends" — but that's useless when you're trying to budget. Here's a real, line-by-line breakdown of what a Shopify store actually costs in the UK, from the monthly subscription to the build itself.
Lisa
26 May 2026 · 8 min read
Social Media
5 Social Media Mistakes Quietly Killing Small Business Sales (and the Fixes That Actually Work)
Most small businesses don't have a marketing problem. They have a clarity problem. Here are the five most common social media mistakes I see every week, and how to fix each one before the weekend.
Lisa
8 May 2026 · 6 min read