Field notes
Marketing notes,
written by people who do the work.
No fluff. No jargon. Real lessons from building stores, running ads and growing brands for small businesses across the UK.
Website
28 September 2026 · 5 min read
Why Your Website Isn't a Project, It's a Product
Most people treat their website like a project. You build it, you launch it, you move on. But a website is a product. Here's how to shift your mindset.
Lisa
Digital Marketing Specialist at Stackdbase
Latest
Marketing
Why Asking for a Review Is the Most Underrated Marketing Tactic
A good review is worth 10 paid ads. It's social proof that works while you sleep. Yet most brands don't ask. Here's how to start.
Lisa
23 September 2026 · 5 min read
Audience
How to Build Trust with a Skeptical Audience
Skeptical customers don't buy because of your design. They buy because of your credibility. Here's how to build trust that converts.
Lisa
21 September 2026 · 5 min read
Branding
The Hidden Cost of Saying "Yes" to Every Client Request
Every yes has a cost: Time, focus, it might even cost your edge. Here's how to say no without losing the client.
Lisa
16 September 2026 · 5 min read
Marketing
Why Your "Boring" Industry Is Your Biggest Marketing Advantage
If you're in a "boring" industry, you have an advantage. Your competitors are probably doing boring marketing. Here's how to stand out.
Lisa
14 September 2026 · 5 min read
Branding
The "About Us" Page Is Not About You Excerpt:
Your About Us page shouldn't be a biography, it should be a promise to your customer. Here's how to build trust at scale.
Lisa
9 September 2026 · 5 min read
E-commerce
Stop Selling the Product. Sell the Transformation
Your product isn't the product, the transformation is the product. Here's how to tell a transformation story that actually sells.
Lisa
7 September 2026 · 5 min read
Branding
The Medical Wellness Industry Has a Branding Problem. Here's What It Is.
Every IV drip clinic looks the same. Teal, white, drip icon. Here's how to stand out without losing your professional edge.
Lisa
2 September 2026 · 5 min read
Branding
Why Your "Millennial" Brand Is Alienating Your "Gen Z" Customers
Millennials grew up on glossy perfection. Gen Z grew up on TikTok authenticity. Here's how to build a website that actually speaks to the next generation.
Lisa
26 August 2026 · 5 min read
Branding
The "Competitive Analysis" Trap
Looking at competitors is useful, copying them is a mistake. Here's how to analyse competitors the right way and find your real opportunity.
Lisa
24 August 2026 · 5 min read
E-commerce
When a 'cheaper' agency wins the deal (and what we learned)
Price wasn't the deciding factor, trust was. Here's what we learned from losing a deal to an agency that charged half our price.
Lisa
19 August 2026 · 5 min read
Website
The Biggest Lie in Web Design: "We'll Make It Look Premium"
"Premium" usually means expensive, not effective. Here's how to evaluate whether your website actually works.
Lisa
17 August 2026 · 5 min read
website
The Most Important Page on Your Website Isn't Your Homepage
Your homepage is the door. Your product page is the room where the deal happens. Here's how to get it right.
Lisa
12 August 2026 · 5 min read
E-commerce
B2B Buyers Don't Care About Your Brand Story. They Care About Their Problem
Your brand story matters. Just not on your homepage. Here's a framework to keep your copy buyer-focused and convert more visitors.
Lisa
10 August 2026 · 5 min read
Website
Why the Best B2B Websites Look "Boring" (And Why That's a Good Thing)
Flashy designs win awards, simple designs win customers. Here's why the most effective B2B sites prioritize clarity over creativity.
Lisa
5 August 2026 · 5 min read
Website
The Homepage Is Not Your Storefront. It's Your Salesperson
Your homepage has 5 seconds to answer one question. Most waste it. Here's how to fix yours and start converting more visitors.
Lisa
3 August 2026 · 5 min read
Process
The Deal We Didn't Win and the Lesson We Needed
We didn't win a deal months ago. The client chose a cheaper agency. Their reason wasn't merely price. It changed how we sell.
Lisa
29 July 2026 · 5 min read
Website
The Post-Launch Playbook: How to Keep Your B2B Website Growing
Most B2B websites lose momentum the moment they launch. Here's how to keep yours growing with continuous testing, iteration, and a product-first mindset.
Lisa
22 July 2026 · 5 min read
E-commerce
The "Mobile-First" Advice You are Getting is Already Outdated. Here is What Matters Now
Everyone says, "Design for mobile-first." It has become the ultimate industry cliché. It’s the safe, uninspired advice that every agency pitch deck includes to sound professional. But in 2026, saying your site is "mobile-first" is like claiming your restaurant has chairs. It’s the bare minimum requirement to exist, not a competitive advantage.
Lisa
6 July 2026 · 5 min read
E-commmerce
Scaling Your Food And Beverage Brand (4 E-commerce Trends to Watch)
Building a food or beverage brand online is a unique challenge. Unlike SaaS or apparel, you are dealing with shipping costs, shelf life, and the reality that customers are often creatures of habit.
Lisa
22 June 2026 · 5 min read
Process
Most Agencies Take 3 Months to Build a Website. We Take 7 Days.
Here's a secret the project-management consultants don't want you to know: the work was never the slow part. The waiting was. Here's how we cut the dead air and ship in seven days without cutting corners.
Lisa
2 June 2026 · 7 min read
Ecommerce
How Much Does a Shopify Store Cost in the UK? (2026 Breakdown)
The honest answer is "it depends" — but that's useless when you're trying to budget. Here's a real, line-by-line breakdown of what a Shopify store actually costs in the UK, from the monthly subscription to the build itself.
Lisa
26 May 2026 · 8 min read
Social Media
5 Social Media Mistakes Quietly Killing Small Business Sales (and the Fixes That Actually Work)
Most small businesses don't have a marketing problem. They have a clarity problem. Here are the five most common social media mistakes I see every week, and how to fix each one before the weekend.
Lisa
8 May 2026 · 6 min read